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Cattails Publishing: Nourish the "who" of who you are

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Cattails Publishing LLC
484 Williamsport Pike #261
Martinsburg, WV 25404
USA
240-527-0900

Text and Artwork: Copyright © 2007 Cattails Publishing LLC. All rights reserved.

What Is Publishing?

Many people confuse publishing with printing. Publishing itself is a very complex process of:

        Taking a raw idea
        Helping the author turn it into a polished manuscript
        Creating an interior design that enhances the book and the ideas it is presenting
        Designing a cover that through its copy and visual presentation draws the target audience to the book
        Finding the best printer for the job at the best price
        Marketing the book and its author
        Working with distributors and wholesalers to get the book to the booksellers
        Doing order fulfillment
        Tracking how the book is doing, and finally,
        Ensuring that the author is paid their royalties

All of this takes between 18 and 36 months!

Another way to see what publishing is all about is to recognize that it utilizes five different systems, all of which are industries in and of themselves. There is the creative development of the idea into a full manuscript; the end-product production including the graphic design of the interior and exterior of the book; the distribution/fulfillment of the business; the marketing of the book; and the financial resources that make it all possible. Click here to see a diagram showing how these systems work together.

As can be imagined, publishing is a work-intensive business. Each manuscript which a publisher accepts for publication requires an enormous output on the publisher's part in man-hours, expertise and money. Publishers must do their very best to pick manuscripts which will repay all these expenses, replenish the author's resources, and replenish the company's financial coffers and its personnel through the book's success.